GMaps generates over $5 billion in annual revenue through its three core businesses: local ads, promotions, and the Google Maps API.
▶️Local Ads: When you search on Google “near me” most probably, you see the top results near you are paid ads.
Google charges money from these companies to list their location at the top of the list.
GMaps generates $3.4 Billion in revenue from local ads.
▶️Promotion: Whenever you zoom in & out on the map, you see a lot of normal-sized pins & a few big-sized pins of restaurants, shops, hotels, and petrol pumps.
Here, Google Charges money from those who promote their pins to show their pins more aggressively on the Google Maps App.
▶️Gmaps APIs: Usually, apps like Zomato and uber require system maps for delivery, Pickup, drop, and asset tracking.
So, the companies like Zomato, and Uber Use GMaps at the backend of their application.
And GMaps charges money from these companies to use their API in their apps.
Read more business and marketing stories: Blog — The Techno Bits
